Marta miller lefty linkedin11/9/2023 More than 400 apparel companies have participated in L.A. This nimbleness allowed local businesses to compete with low-cost overseas suppliers, but it also exposed employees to possible infection and reignited allegations that its low-income, largely immigrant workforce was being exploited. ![]() While other sectors remained closed for months, Southern California’s apparel manufacturers, which employ thousands, turned on a dime to produce masks and other critically needed personal protective equipment. The virus outbreak has slashed trade and devastated the economy, but it’s also provided opportunities to some companies and industries that have maintained supply chains and production close to home - and a prime example is Southern California’s shrunken but still vibrant apparel industry. Gavin Newsom issued an order Thursday making masks mandatory in most public settings. Indeed, demand isn’t expected to wane anytime soon, especially now that Gov. ![]() “We kept doing that and we are still doing that,” said Dadabhoy, chief operating officer of the family-owned business, which prides itself on its “Made in the USA” label and ability to fill orders faster than its overseas competition. The company has made more than 10 million masks since. Abdul Rashid Dadabhoy knew he had a critical problem when Orange County supervisors shut down all nonessential businesses on March 17 in response to the coronavirus, forcing him to halt production at AST Sportswear, one of the nation’s biggest makers of T-shirts.īut he also had a nearly instantaneous solution.Īfter hearing of the critical shortage of face masks, Dadabhoy sat down with his three brothers the next morning and prototyped a cotton version, which workers at the company’s vertically integrated Brea factory churned out 1,200 pieces of the next day.
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